Ethical issues are issues that are morally right or wrong. They can offend certain groups of people. Not against the law. Got to make sure it represents all people. Don't alienate people. Doesn't cause offence or disturb those who use it.
Examples:
Ethnicity
Religion
Sexuality
Appearance
Consequences:
Damage reputation
Lawsuit
Could be banned
- The models all have different body shapes to avoid the stereotypical size 0 body.
- Using a black women, a Chinese women and a white women so that the advert is aimed at all ethnic backgrounds. Diversity. More people they represent the more money they make.
- Skinniest model in the middle which is where your attention is immediately drawn.
- Fashion=body image
- Asos sell a range of different clothes-suit all.
- Not representing religion, disability or age range.
- Black lady dressed fierce-plays up to a lot of stereotypes.
- Attitude- stereotypical to a certain race
- Androgonist
- Impressionable to younger audience
- Animal testing
- legs out
An educational video game aimed at 8-12 year olds about healthy eating.
People who eat unhealthy look a certain way-challenge by having more than one person eating unhealthy looking different ways-exercise
Diatry requirements different meats -different options in the game
Exercise-Range of exercises to choose from
Race/ethnicity-different backgrounds
Dont use complicated language -visuals, sounds, colours, animation, colours
How to compensate for not eatihng certain foods.
Access-how the audience gets chnace to use the product-different platforms
Different languages-subtitles
Blind and deaf-Brail
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