Visualisation Diagram

Visualisation Diagram- Sketch of the layout for a product. This is completed before making the product. Seen by the client, focus group-feedback-does it appeal? Helps to improve your visualisation diagram. Delays production. Products you would sketch out-website (wireframe) Print products such as poster and leaflet and magazine.


Codes and conventions of visulisation diagrams:
Both show the product so you know what you're looking for when you come to buy it
Both show the product being used
Both have house style colours which establish the brand
Both have the name of the product as the biggest thing on the advert
Slogan-Five words used to brand the product
Logo-At the bottom-Bold.
Website URL, social media links-digital native audience+habits.
Models-ideal self+partner
Synergy-Cross media advertising
Trademarks-Trusted brand-good reputation

Annotations should explain colours and pics and WHY. Ineffective if graphic designer isnt clear about design ideas. ie bright colours. How it appeals to the audience?
Make sure ideas are realistic in terms of designs/models/assets
Budget/copyright
Anything interactive-visulisation diagrams must have annotations about how the end user is going to use it. Site Maps show more functionality. Shows what the coder will do.